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If you are going online with your business, then it's a great news! But, do you know what’s even better? Going public with your business using an engaging print media design. At times, flyers & brochures can leave a mind captivating impact rather than a link to a specific post. Also, there is a chance that a person might avoid clicking a link on a website, afraid that it turns out into a spam email of some sort.

It’s better to hand out a document that remains with the person. And who knows, maybe today or tomorrow whenever the need be, one may find it at their work-space or lying around in their car. Maybe, outside a market stapled to a door or on a softboard of a museum. One way or another, print media is one of the traditional ways of marketing that has been adopted for quite a long time.  

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But in this modern era of technology fueled environment, why would anyone prefer to read printouts? Here’s all the reasons you can find why Print Media prevails among other marketing strategies.

More than 80% Don’t Click on Banner Ads

Sounds strange doesn’t it? But that’s how the reality works. 80% of the world population is less likely to end up clicking your ad. It’s not because they don’t want to, it’s because they are too occupied with their own lives. Here is an example, put yourself in their shoes and analyze. How many times do you check your live feeds and ignore the ads that are popping in. However, the case is entirely different with print media since you are left with a hard copy of the ad.

Online World is More Competitive

At an average, there are almost four ads per page view. That’s around 25% chance of a click to land on your ad. Then considering whether a customer would prefer your service or not, a conversion will be cultivated. However, in case of Print Media, if someone is interested to purchase your product, they eventually will. In fact, even if they collect your brochure and does not choose to discard it, the possibility is still alive that they might consider it in the future.

Kinesthetic Observers Do Exist

There is no denying the fact that you spend a lot of your time involved in digital media. But, when it comes to making a purchase, you often choose to go for a hard copy of the sales item. It’s technically because your psychology works that way. You are more satisfied with the information which is being shared with you through a number of pages instead of a virtual screen. Some tactile learners learn the world through touch and experience of the more physical form.

You Gain More Loyal Customers

Last but not the least, print media gains an upper edge because it gets you more loyal customers. While, people who are looking for your service can evade easily from your ads when targeted through social media, the case is a whole lot different when they are approached using a hard copy. When a person delivers a brochure into a hand of a customer with a smile on their face, it can be an reassuring gesture. And that’s all what it takes to win a person’s consent so they reach out for your product directly.

Without a doubt, Internet has become a significant part of our daily lives. In fact, we interact with our devices more than we interact with people. While, Internet is a key player in winning the consent of individuals or landing a sale! Most digital marketing agencies have recognized that it is not the only marketing option. Try Print Media, it’s engaging and in the long run quite fruitful.